This policy was last updated June 8, 2023.
Enterprise Holdings, Inc., through its independent regional subsidiaries (collectively, “Enterprise Holdings”) and the network of independent franchisees and fulfillment partners that operate the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car brands , provides global reservation management and rental services. This site is for an authorized franchisee. For Enterprise Holdings’ global data sharing and booking practices, please see the Global Privacy Policy.
At ENAERENTACAR S.A., by operating the Enterprise, National and Alamo brands, we respect your privacy. We have implemented this privacy policy (“Privacy Policy”) to explain our data collection and usage practices. You can learn more in the sections below.
You may provide us with certain information in connection with a transaction or in your interactions with our websites and locations. We collect the following types of personal information from you:
As a franchisee of Enterprise Holdings, Inc. and/or any of its relevant subsidiaries (“Enterprise”), Enterprise may share your reservation and reservation information with us.
For these transactions, we and Enterprise are independent data controllers. We also share information about you with Enterprise, as described below in the section titled “Who We Share Information With.”
Third parties provide us with additional information about you, including:
You may provide us with certain information in connection with a transaction or in your interactions with our websites and locations. We collect the following types of personal information from you:
As a franchisee of Enterprise Holdings, Inc. and/or any of its relevant subsidiaries (“Enterprise”), Enterprise may share your reservation and reservation information with us.
For these transactions, we and Enterprise are independent data controllers. We also share information about you with Enterprise, as described below in the section titled “Who We Share Information With.”
Third parties provide us with additional information about you, including:
With your consent, we will access location-based information or collect location markers from your mobile device or based on your IP address. We will use this information to provide you with notifications related to our locations, return information, local offers, or other information we deem useful to provide you with better services.
We do not use this information to specifically locate you for any reason other than to provide you with the service. With your consent, our application will use your device’s camera. If you have allowed us to use your location information or your device’s camera in the past and want to revoke the permissions, please change your device settings.
Your vehicle may be equipped with emergency notification features. In the event that a vehicle has been reported as possibly or actually lost or stolen, we may request access to the necessary Telematics Systems data from the relevant OEM. Contact details of the OEMs along with their applicable privacy disclosure, which may include system and service limitations, warranty exclusions, limitations of liability, descriptions of use, disclosure and retention of information, and your individual rights can be found found on OEM websites or may be available through the vehicle’s instrument panel. When you use any satellite navigation or infotainment system in this vehicle, you are responsible for any information that is stored on the systems as a result of your use. We cannot guarantee the privacy or confidentiality of such information, and you must delete it before returning the vehicle to us. If you do not do this, subsequent users of the vehicle will be able to access this information.
We use this information to specifically locate you for no reason other than to provide you with the service. With your consent, our application will use your device’s camera. If you have allowed us to use your location information or your device’s camera in the past and want to revoke the permissions, please change your device settings.
We retain your personal information for as long as necessary to fulfill our business purposes, as set out below:
Marketing purposes: We keep data linked to cookies and other online identifiers for up to three years. We retain other marketing information such as email subscription and loyalty registration data for up to 7 years after your last interaction with us.
Rental Transactions: We retain data associated with your rental agreement for up to 7 years from the date of rental, subject to other local legal requirements. We keep records of payments you have made for 2 years from the date of the transaction (depending on rental location).
Customer service related queries: We hold general queries for 3 years, unless you make a complaint, in which case we retain complaint data for 7 years.
Disputes and Law Enforcement: If we are involved in litigation or a government or regulatory investigation, then we retain data for the entire period of the litigation or investigation and for 5 years afterward. If an agreement means that we have to keep the data for longer, then we retain the data for the period required to administer the agreement. If we provide data to law enforcement agencies then we keep a record of this for one year beyond the end of the investigation.
Your rights may include the right to: 1) ask us for a copy of your personal information, 2) request that we correct your personal information, 3) request that we delete certain categories or types of information, 4) request that we restrict certain processing, 5) obtain the information you provide in a structured, machine-readable format and 6) to transfer some of this information to other organizations. You have the right to object to the processing of personal information on the basis of our legitimate interests.
Where we ask you for your consent to process information, you have the right to withdraw this consent at any time. You can exercise these rights by contacting us directly through the link at the bottom of this page. We will respond to your request within 30 days or as required by local law.
We reserve the right not to allow access to your information or to limit your rights (for example, if such disclosure is prohibited by law or if another person’s rights may be violated). In some cases, this may mean that we may retain your personal information even if you withdraw your consent.
You have the right to object to direct marketing, as well as the profiling we carry out for direct marketing purposes. You may opt out of receiving direct marketing communications by following the instructions in each communication you receive. You can also contact us directly using the link at the bottom of this page. You can opt out of showing ads you see on non-business sites by clicking the ad choices icon in the ad or through the privacy settings on the site.
As necessary, we will update this Privacy Policy to reflect changes in our privacy practices. If we make material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site or as required by law, or before the change becomes effective. We encourage you to periodically review this site for the latest information on our privacy practices.
If you are renting or visiting a website or mobile site in the following countries, the Data Controller will appear as shown below:
Country: ECUADOR
Data controller: ENAERENTACAR S.A.
Contact information
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