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Privacy Policy

This policy was last updated June 8, 2023.

Enterprise Holdings, Inc., through its independent regional subsidiaries (collectively, “Enterprise Holdings”) and the network of independent franchisees and fulfillment partners that operate the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car brands , provides global reservation management and rental services. This site is for an authorized franchisee. For Enterprise Holdings’ global data sharing and booking practices, please see the Global Privacy Policy.

At ENAERENTACAR S.A., by operating the Enterprise, National and Alamo brands, we respect your privacy. We have implemented this privacy policy (“Privacy Policy”) to explain our data collection and usage practices. You can learn more in the sections below.

What information do we collect?​

Information collected about you

You may provide us with certain information in connection with a transaction or in your interactions with our websites and locations. We collect the following types of personal information from you:

  • Your name, contact information, date of birth, driver’s license number and expiration date, and emergency contact information;
  • Information about the vehicle rental, including the location where the vehicle was rented, the rental date, the type of rental, and your preferences;
  • Your credit card details, online user account data, membership/corporate identification numbers, passport information, and frequent flyer or travel affiliations

As a franchisee of Enterprise Holdings, Inc. and/or any of its relevant subsidiaries (“Enterprise”), Enterprise may share your reservation and reservation information with us.
For these transactions, we and Enterprise are independent data controllers. We also share information about you with Enterprise, as described below in the section titled “Who We Share Information With.”
Third parties provide us with additional information about you, including:

  • Referral sources, such as third-party online booking sites (which provide us with general contact information and a reservation confirmation number to facilitate the rental), your employer (general contact information), and your insurance provider (general contact information and policy).
  • Where applicable, our Refer a Friend programs.
  • Hotel, airline and membership clubs, which provide us with their general contact information and reservation information.
  • Credit reporting agencies, which, for fraud prevention purposes, provide us with identity-related information.
  • Service providers, such as customer support (information related to customer service and inquiries made by you) and marketing providers (information to help us better communicate our products and services).
Information collected about you

You may provide us with certain information in connection with a transaction or in your interactions with our websites and locations. We collect the following types of personal information from you:

  • Your name, contact information, date of birth, driver’s license number and expiration date, and emergency contact information;
  • Information about the vehicle rental, including the location where the vehicle was rented, the rental date, the type of rental, and your preferences;
  • Your credit card details, online user account data, membership/corporate identification numbers, passport information, and frequent flyer or travel affiliations

As a franchisee of Enterprise Holdings, Inc. and/or any of its relevant subsidiaries (“Enterprise”), Enterprise may share your reservation and reservation information with us.

For these transactions, we and Enterprise are independent data controllers. We also share information about you with Enterprise, as described below in the section titled “Who We Share Information With.”

Third parties provide us with additional information about you, including:

  • Referral sources, such as third-party online booking sites (which provide us with general contact information and a reservation confirmation number to facilitate the rental), your employer (general contact information), and your insurance provider (general contact information and policy).
  • Where applicable, our Refer a Friend programs.
  • Hotel, airline and membership clubs, which provide us with their general contact information and reservation information.
  • Credit reporting agencies, which, for fraud prevention purposes, provide us with identity-related information.
  • Service providers, such as customer support (information related to customer service and inquiries made by you) and marketing providers (information to help us better communicate our products and services).

With your consent, we will access location-based information or collect location markers from your mobile device or based on your IP address. We will use this information to provide you with notifications related to our locations, return information, local offers, or other information we deem useful to provide you with better services.

We do not use this information to specifically locate you for any reason other than to provide you with the service. With your consent, our application will use your device’s camera. If you have allowed us to use your location information or your device’s camera in the past and want to revoke the permissions, please change your device settings.

Vehicle operation and location data

Your vehicle may be equipped with emergency notification features. In the event that a vehicle has been reported as possibly or actually lost or stolen, we may request access to the necessary Telematics Systems data from the relevant OEM. Contact details of the OEMs along with their applicable privacy disclosure, which may include system and service limitations, warranty exclusions, limitations of liability, descriptions of use, disclosure and retention of information, and your individual rights can be found found on OEM websites or may be available through the vehicle’s instrument panel. When you use any satellite navigation or infotainment system in this vehicle, you are responsible for any information that is stored on the systems as a result of your use. We cannot guarantee the privacy or confidentiality of such information, and you must delete it before returning the vehicle to us. If you do not do this, subsequent users of the vehicle will be able to access this information.

We use this information to specifically locate you for no reason other than to provide you with the service. With your consent, our application will use your device’s camera. If you have allowed us to use your location information or your device’s camera in the past and want to revoke the permissions, please change your device settings.

How do we use information about you?​

We use the information we collect from or about you to provide you with our services and for the following purposes:
  • Where it is necessary for us to enter into a contract with you and provide services to you for the duration of the contract, including.
  • To assist with transactions you request, such as reserving, renting, purchasing or leasing motor vehicles.
  • To provide customer service related to your interactions with us or to respond to your inquiry.
  • To enroll in our loyalty programs and send non-promotional information related to your current membership in these programs.
When necessary for us to comply with a legal obligation, including:
  • To share information about the location of your vehicle with emergency services in case you are involved in a traffic accident.
  • To share information with government and regulatory authorities when required by law or in response to a legal process, obligation or request.
  • Where necessary for our legitimate interests, as set out below, and where our data protection rights do not override our interests, including:
    • To communicate important information about your rental, such as arrival and return alerts.
    • To help us provide better products and services: for example, evaluate the performance of our staff, evaluate the quality of products and services received and help us improve our websites, facilities and services.
    • To compile statistics and analysis about our customers’ use of our websites, products and services.
    • Develop a profile of you and your interactions with us so that we can provide you with personalized offers, opportunities and services that may be of interest to you.
    • To protect our legal rights and manage the security of our networks and properties. For example, we will use CCTV to ensure the security of our premises and will maintain lists of non-rental customers who are not paying or security risks. o Share your information with third parties to prevent fraud and protect our business interests and rights, privacy, security and property, or that of the public. We will do this to collect unpaid invoices, to avoid liability for fines you incur (for example, traffic citations), and for claims processing purposes. or To share your information with third parties in order to allow us to seek available remedies or limit the damages we may suffer and to enforce the terms of any rental agreement or the terms and conditions of our websites. To share your information with third parties to prevent fraud and protect our or the public’s business interests and rights, privacy, security and property. We will do this to collect unpaid invoices, to avoid liability for penalties you incur (for example, fixed penalty notices for driving offences) and for claims processing purposes. To share your information with third parties in order to allow us to seek available remedies or limit the damages we may suffer and to enforce the terms of any rental agreement or the terms and conditions of our websites. We will also disclose your information to third parties if another person’s rights are violated. o Allow us to use telematics.
  • Where you have given your consent, including:
    • To send you certain specific promotional or marketing communications, opportunities and services that may be of interest to you.
    • To send you text messages to provide you with timely communications related to your transaction (for example, construction delay at the airport branch), extended rental opportunities, customer experience surveys, marketing promotions such as coupons , discounts, last minute special offers or Loyalty and rewards information.

Retention of your personal information

We retain your personal information for as long as necessary to fulfill our business purposes, as set out below:

Marketing purposes: We keep data linked to cookies and other online identifiers for up to three years. We retain other marketing information such as email subscription and loyalty registration data for up to 7 years after your last interaction with us.

Rental Transactions: We retain data associated with your rental agreement for up to 7 years from the date of rental, subject to other local legal requirements. We keep records of payments you have made for 2 years from the date of the transaction (depending on rental location).

Customer service related queries: We hold general queries for 3 years, unless you make a complaint, in which case we retain complaint data for 7 years.

Disputes and Law Enforcement: If we are involved in litigation or a government or regulatory investigation, then we retain data for the entire period of the litigation or investigation and for 5 years afterward. If an agreement means that we have to keep the data for longer, then we retain the data for the period required to administer the agreement. If we provide data to law enforcement agencies then we keep a record of this for one year beyond the end of the investigation.

Who do we share information with?​

Affiliates
We share the information we collect about you with our affiliates (“Affiliates”) in order to provide the transactions you have requested and (with your consent) for marketing purposes.
Enterprise
We share your personal information with Enterprise for the following purposes:
  • To manage your rental and for Enterprise to contact you or assist you with your rental.
  • In relation to any incident arising from your transactions or dealings with an additional authorized driver with Enterprise if Enterprise believes that, as a result of such incident, you or an additional authorized driver could be a risk for future rentals.< /li>
  • For Enterprise and its third-party service provider to conduct customer satisfaction surveys over the telephone.
  • To send you marketing communications about similar products or services that Enterprise thinks may interest you, including targeted advertising on Enterprise sites, selected partner sites and social media.
  • To compile statistics and analysis about you, and any other applicable additional authorized controllers, use of Enterprise products and services, including statistics based on anonymous data, which allow Enterprise to provide to you and other customers in the future Better customer service, products, features and functionality.
By sharing such information with Enterprise, we and Enterprise operate as independent data controllers. Enterprise maintains its own privacy policy with respect to the information we provide to Enterprise. We encourage you to review Enterprise’s privacy policy, which can be found here: https://privacy. ehi.com
Our service providers and business partners
We will share your information with third parties, such as (1) payment providers, administrative and technical support, (2) our insurance, corporate rentals or other clients or partners to facilitate the rental transaction, (3) communications providers who send emails and other marketing and service-related communications to you on our behalf, (4) customer service providers to provide you with customer service, (5) debt collection providers, (6) claims processors, and (7) our advertising and marketing partners and third party media properties, including social media sites, with whom we share aggregated or non-identifying information about our customers, to enable them to send targeted advertising messages on our behalf, analyze, improve and manage our data, perform mobile analytics services and to maintain and improve our services (subject to confidentiality agreements as applicable).
Government authorities
Your personal information may also be shared with government authorities as described above.
Sale, Merger or Change of Control.
Your information may also be transferred to another company in the event of a transfer, change of ownership, reorganization or assignment of all or a portion of Enterprise Holdings’ business or assets. This will occur if the parties have entered into an agreement under which the collection, use and disclosure of the information is limited to the purposes of the business transaction, including determining whether or not to continue with the business transaction. You will be notified by email or prominent notice on our websites for thirty (30) days of any change in ownership or control of your personal information or as otherwise required or permitted by law.

Global data transfers and processing

The information you provide to us or that we collect may be transferred to or accessible by entities around the world, including:
  • Enterprise: If you book a reservation with us or an Enterprise corporate location, we will transfer your personal information to Enterprise. Enterprise Holdings, Inc. is headquartered in the United States and has corporate branches in the United States, Canada, Germany, Spain, France, Ireland and the United Kingdom.
  • Third Party Service Providers: We use third party service providers that are located outside of the countries where we have corporate-owned locations, such as call center support, claims processors, and IT providers .
  • Global information systems for companies based in the United States: Enterprise maintains its global information systems in the United States. If you provide us or we collect personal information about you outside of the United States, we will transfer and maintain your personal information in the United States.

Your rights

Your rights may include the right to: 1) ask us for a copy of your personal information, 2) request that we correct your personal information, 3) request that we delete certain categories or types of information, 4) request that we restrict certain processing, 5) obtain the information you provide in a structured, machine-readable format and 6) to transfer some of this information to other organizations. You have the right to object to the processing of personal information on the basis of our legitimate interests.

Where we ask you for your consent to process information, you have the right to withdraw this consent at any time. You can exercise these rights by contacting us directly through the link at the bottom of this page. We will respond to your request within 30 days or as required by local law.

We reserve the right not to allow access to your information or to limit your rights (for example, if such disclosure is prohibited by law or if another person’s rights may be violated). In some cases, this may mean that we may retain your personal information even if you withdraw your consent.

Marketing preferences

You have the right to object to direct marketing, as well as the profiling we carry out for direct marketing purposes. You may opt out of receiving direct marketing communications by following the instructions in each communication you receive. You can also contact us directly using the link at the bottom of this page. You can opt out of showing ads you see on non-business sites by clicking the ad choices icon in the ad or through the privacy settings on the site.

Changes to these policies

As necessary, we will update this Privacy Policy to reflect changes in our privacy practices. If we make material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site or as required by law, or before the change becomes effective. We encourage you to periodically review this site for the latest information on our privacy practices.

DATA CONTROLLER CONTACT INFORMATION​

If you are renting or visiting a website or mobile site in the following countries, the Data Controller will appear as shown below:

Country: ECUADOR

Data controller: ENAERENTACAR S.A.

Contact information

  • Address: Av. Francisco de Orellana E2-02
  • Phone: 397-2800
  • Email: carlos.teran@ehiglobal.ec